How the fashion retailer 1.2.3 improved consistency across its store network


1.2.3 is a fashion brand and part of the French retail group Etam. The Etam Group contains 3 fashion retail brands and has 4,300 stores in 40 countries.

1.2.3 is the group’s premium brand with 305 stores worldwide, including 175 in France.

1.2.3’s retail team wanted to improve compliance in-store and ensure a consistent shopping experience across their store network.

They required a solution that would enable them to monitor the execution of their VM guidelines and promotions, in real-time.

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Thanks to YOOBIC, we now have a global and immediate overview of compliance. We have increased the quality of execution and the consistency across our stores but we have also improved communication with our store and field teams.


Laurent Brangeon Retail Director of 1.2.3

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